User experience is a huge part of ideating, building, and shipping products. Usability defines not just the value of a software but the way teams and companies are going towards the vision they want to achieve.
How do you align product folks towards putting UX at their centre focus? And what are the practices that led to a great experience design with some of the best product brands out there?
Jared Spool is the Co-founder and Maker of Awesomeness at Center Centre – UIE. Jared is also a writer, speaker, educator, and an expert on the subjects of usability, software, design, and research. He’s currently guiding orgs to deliver well-designed products & services.
In this video, Jared and Aishwarya continue their chat about how to map usability design with the right metrics to focus on. Taking inspiration from the napkin-math chart of the usability discussion, Jared zeroes in on a few spots where a business can focus on deriving metrics to measure impact, influenced by experience design.
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