User experience is a huge part of ideating, building, and shipping products. Usability defines not just the value of a software but the way teams and companies are going towards the vision they want to achieve.
How do you align product folks towards putting UX at their centre focus? And what are the practices that led to a great experience design with some of the best product brands out there?
Jared Spool is the Co-founder and Maker of Awesomeness at Center Centre – UIE. Jared is also a writer, speaker, educator, and an expert on the subjects of usability, software, design, and research. He’s currently guiding orgs to deliver well-designed products & services.
Jared and I recently chatted about how companies integrate the 'experience' into their users' journeys. Jared's focus on a few brands like Netflix, Disney, and Apple, and his study on how UX shouldn't be an afterthought goes into him charting down a map on how usability should drive products.
Check out our 'napkin math' conversation (surprise :))
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