Oct. 18, 2023

#33 Fostering creativity, diversifying identities, overcome mental blocks ft. Matt Munson (2x Founder & CEO Coach)

#33 Fostering creativity, diversifying identities, overcome mental blocks ft. Matt Munson (2x Founder & CEO Coach)

0:00 Intro to Matt Munson's work

03:51 Story of ups and downs in starting up

08:20 Moving to coaching founders and CEOs & learnings

12:26 Tackling intellectual loneliness and building a trusted community

25:42 Freedom to experiment & experience outcomes

30:22 How a sense of separation from the work fosters creativity

36:41 Embracing creative play and curiosity for self-awareness

40:12 How can founders figure out their maximum focus areas

44:25 Balancing leadership with company growth

45:46 Diversifying identities to not get locked up with beliefs

53:57 Why 'rest' is termed as a dirty word at work and how it shouldn't be

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Living the founder or builder life is like a permanent oscillation between “I feel so good” and “I feel shitty”—and this is something common with creative people that it often gets passed off with a laugh. But what would it be like to take notice of our moods and energy patterns, see what amplifies our effort and what saps out that enthusiasm? Is there a way to change the outlook to our own thinking and observations, just as we are high on potential to achieve something? How to obsess less about us to learn more about us?


Matt Munson is the founder & CEO coach at Sanity Labs. Matt draws on his own experience as a venture-backed founder to help other founders, CEOs, and product builders navigate the journey of leadership, self-awareness, and team building. Prior to this, Matt co-founded Twenty20, the world’s largest crowd-sourced commercial image catalog.


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