What’s the hardest part about starting up, you ask? Plenty of them. And topping the charts, amongst the top three things, would be—nailing the branding and go-to-market strategy. While our entire focus is on the target audience all through the stage of building the product, there are quite a number of slips and shaky edges that take our path away from the ideal audience. So how exactly to build a brand, get those first few users to understand our product, nailing the messaging, and getting better at distribution?
Arielle Jackson is currently the Marketer in Residence at First Round Capital. Arielle helped grow Gmail, Square, and Cover during their early stages—whether it was hitting 1M+ users or getting distribution to 30k doorsteps. She's worked with 100+ early stage companies — including Patreon, Loom, Front, Bowery, and even Maven — on their foundational messaging.
In this video, Arielle and Aishwarya chat about two quick ways to eliminate jargon in brand messaging and get to the actual crux of what the audience would relate with. The Cinderella Spectrum helps you evaluate two scales—functional and emotional—wherein you brainstorm and decide based on the range of where your audience most-relate with you. Bar Test is a super-cool fun game to play with your peers just as you arrive at what your audience would say about your brand even when you're not around. So much fun discussing these two techniques!
Follow Arielle: https://twitter.com/hiiamArielle
Check out Arielle's Maven course: https://maven.com/arielle/startupbrandstrategy
The Founder's Foyer on:
Website - https://www.thefoundersfoyer.com/
Instagram - https://www.instagram.com/thefoundersfoyer/
Spotify - https://open.spotify.com/show/7xov9chTGQ5F9rP5N0J78v
Apple Podcasts - https://podcasts.apple.com/in/podcast/the-founders-foyer-with-aishwarya-ashok/id1628603555
Newsletter - https://aishwarya.substack.com/
#startupmarketing #brandingexpert #branding #startupbusiness #brandpersonality