So you’ve got a great idea and you’ve been building out your initial version of the product. With a little bit of socializing around, you see that people are starting to gain interest in what you’re building—what next? Obviously, the thought of building a community is something that’ll definitely cross your mind. But building a community and engaging with your early believers calls for so much dedicated effort that needs to be consistent. Today’s conversation is around making those connections and investing in a supportive community.
@Nazuk Jain is a Product Manager at Apple, and Founder of Product Career, a community with 30k+ people around all the social platforms, and she shares knowledge about early-career product management.
Nazuk and Aishwarya chat about:
00:00 Intro to Nazuk & Product Career
01:09 How did building a community for product management begin?
04:33 When is the right time to build a community?
08:31 Do tools play an important role in helping founders kickstart a community?
11:29 How did Nazuk navigate the tools and started building the community?
12:28 How to consistently build the initial engagement in your community?
15:14 What validation signals to refer to for growing?
17:40 How to drive momentum within the community to make people engage with each other?
21:55 How Nazuk channelized interest from her community to diversify value and improve the offerings
24:35 The art of product management and why it matters
27:09 How should community creators plan their growth?
32:41 Measuring community success and conversion
Follow Nazuk Jain on Instagram: https://www.instagram.com/productcareer
Follow The Founder's Foyer on
Instagram: https://www.instagram.com/thefoundersfoyer
Spotify: https://open.spotify.com/show/7xov9chTGQ5F9rP5N0J78v?si=KqSEild5Tg6Jd6YNvCQucg
Apple Podcasts: https://podcasts.apple.com/in/podcast/the-founders-foyer-with-aishwarya-ashok/id1628603555