Discovering ideas is definitely an exciting phase—we wake up, walk around, and go to sleep thinking about the best ideas we can build for. But, what happens to all those ideas? Do we really have a tried and tested way to pick out just the right ones and get to implement them? I know that journey is super hard. And this conversation is all about discovering, analyzing, and validating the right ideas to work on.
Ravi Mehta chats with Aishwarya Ashok about building out early-stage ideas and validating assumptions in the best way. Ravi is the Co-founder and CEO of Scale, a platform that’s reinventing the way people learn and grow with the power of coaching. He was formerly the Chief Product Officer at Tinder, and led product teams at Meta, Xbox, and TripAdvisor.
Ravi goes on to cover some specific frameworks for picking the right ideas to work on (https://youtu.be/CKuW0SLYjTw), jobs to be done technique (https://youtu.be/fBH9-J_LFV0), concept of informed conviction, and ways to channelize customer conversations.
00:00 Intro about Ravi & Scale Higher
01:22 Navigating and choosing the right idea with Ravi's framework
07:11 How to validate early-stage ideas (when TAM is smaller)
12:15 Story of how Ravi validated his idea for Scale
14:35 How to watch the external factors in building your brand
17:17 Why passion alone isn't important
18:15 How to gather and channelize the customer conversations and signals
23:01 Is building for a particular category important?
27:21 Ravi's Tripadvisor case study and how it helped Scale
This talks about our Ravi's product discovery process:
https://www.ravi-mehta.com/product-discovery/
Two great books on this topic:
https://www.amazon.com/Zero-One-Notes-Startups-Future-ebook/dp/B00J6YBOFQ