Building products is such a fun journey—especially if users are involved early in the process that it feels like co-creating and riding the wave with them. There’s also racing against the advancements in technology, thanks to AI’s hypergrowth every passing day. So how do you balance the ride and race, when do you know it’s time to take a dive or a turn and how do you account for changing markets?
Yana Welinder is the founder and CEO of Kraftful, an Al copilot that helps teams build better products by listening to user feedback. A YC alum and a Stanford fellow, she formerly led product teams at IFTTT, Carbon, and Wikimedia Foundation. Yana loves backing up founders and she currently runs GenAIFounders community and she invests into promising ideas via Pioneer fund. A true 0-1 person and an amazing friend in the product community.
In this video, Yana and Aishwarya chat about how to look for signals to pivot, the right way to tackle emotional pursuits of existing users of a product during the change of course, and capturing the moments just as technology tends to evolve.
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