Getting feedback and listening to what customers have got to tell us has been the favorite part for all of us product folks. Whether it’s a new app, feature, or even a little shiny interaction, we love getting validation from our audience. We’re in the constant exploration of how best to solve our users’ problems and jumping in as the demi-gods they’d see. But wait, how do we know what exactly goes on in our users’ minds? Like literally brain-reading them.
Kristen Berman is the CEO and co-founder of Irrational Labs, a behavioral product design firm. She helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. Yes yes, the one where she helps builders and founders design, test and scale products by learning behavioral economics. Kristen’s work has been featured in The Stanford Innovation Review, TechCrunch, and Scientific American.
In this video, Kristen talks about how barriers in the product journey and how it's important for founders and product teams to make the experience simpler for users. She shares about overestimations and underestimations of smaller frictions in product, and picking a product measure that's uniquely aligned with user's behavior.
Follow The Founder's Foyer on:
Website - https://www.thefoundersfoyer.com/
Instagram - https://www.instagram.com/thefoundersfoyer
Spotify - https://open.spotify.com/show/7xov9chTGQ5F9rP5N0J78v
Apple Podcasts - https://podcasts.apple.com/in/podcast/the-founders-foyer-with-aishwarya-ashok/id1628603555
Newsletter - https://aishwarya.substack.com/
Follow Kristen on:
Twitter: https://twitter.com/bermster
LinkedIn: https://www.linkedin.com/in/kristenberman/
Her work: https://irrationallabs.com/