As soon as you put your product out in the market, the one major question that gets to you from literally everyone around is - how’s your product growing.
“What’s your growth strategy?”
“Does your product have network effects”
“Did you get more leads or was all the money spent in ads gone to drain?”
There’s no end to the list of such discussions we often get pulled into as we’re building our product. But before all of what, what exactly is growth? How do you measure it?
What’s the fundamental concept of product, sales, growth, and the way they tie in together to help scale and make revenue.
Casey Winters (CPO, Eventbrite | Ex- Growth Lead, Pinterest & GrubHub) and Aishwarya chat all about growth and scaling for products.
00:00 Intro to Casey and his work
01:22 How did Casey break into a growth-based role initially
04:35 Why growth is paired with 'hacking' and what exactly is growth
06:01 Why Casey thinks growth work is a team-based activity
07:22 How growth activities are always ongoing and there are new things to do
10:42 How is growth different from the context of the three products and companies Casey's worked for: Pinterest, Eventbrite, GrubHub
17:38 Paid marketing vs network effect (organic loops)
22:32 How should founders look into building a growth team
26:54 Figuring the natural frequency of product usage
30:22 Lateral use-cases for scaling a product's growth
33:36 Monetization and how it fits in the product/market/channel loop
40:20 Different startup stages and the common mistakes
46:51 What people get wrong in understanding about growth
Casey's reading picks:
What Are Growth Teams For, and What Do They Work On? - https://caseyaccidental.com/what-are-growth-teams-for-and-what-do-they-work-on/
Reforge Advanced Growth Strategy program - https://www.reforge.com/advanced-growth-strategy-series
Casey’s Guide to Product/Market Fit - https://caseyaccidental.com/caseys-guide-to-finding-product-market-fit/
First Round Review article with me on Content Loops - https://review.firstround.com/pinterest-and-grubhubs-former-growth-lead-on-building-content-loops
The Three Stages of a Startup and Scaling Mistakes - https://caseyaccidental.com/scaling-up
#growth #growthhacking #growthhacks #growthmarketing #marketing #founders #startups