00:00 Intro to Arielle's work in brand marketing
03:17 How psychology and marketing are related
05:56 Being the first marketer at Gmail—establishing a brand
11:17 Working on rival brands and difference in positioning
13:44 How to associate 'personality' with a brand
17:09 Five attributes to pick the tone and style of a brand
19:40 Brand vs founder personality: how to tie both
23:28 What constitutes a brand—elements of good branding
28:28 Fun stories from naming new brands
32:25 The domain game—.com, .co, .ai, and more
38:10 Get rid of jargons in websites—Cinderella Spectrum & Bar Test
47:15 How solopreneurs can start with their marketing efforts
49:40 Positioning vs messaging: clarity in difference
What’s the hardest part about starting up, you ask? Plenty of them. And topping the charts, amongst the top three things, would be—nailing the branding and go-to-market strategy. While our entire focus is on the target audience all through the stage of building the product, there are quite a number of slips and shaky edges that take our path away from the ideal audience. So how exactly to build a brand, get those first few users to understand our product, nailing the messaging, and getting better at distribution?
Arielle Jackson is currently the Marketer in Residence at First Round Capital. Arielle helped grow Gmail, Square, and Cover during their early stages—whether it was hitting 1M+ users or getting distribution to 30k doorsteps. She's worked with 100+ early stage companies — including Patreon, Loom, Front, Bowery, and even Maven — on their foundational messaging.
Follow Arielle: https://twitter.com/hiiamArielle
Check out Arielle's Maven course: https://maven.com/arielle/startupbrandstrategy
The Founder's Foyer on:
Website - https://www.thefoundersfoyer.com/
Instagram - https://www.instagram.com/thefoundersfoyer/
Spotify - https://open.spotify.com/show/7xov9chTGQ5F9rP5N0J78v
Apple Podcasts - https://podcasts.apple.com/in/podcast/the-founders-foyer-with-aishwarya-ashok/id1628603555
Newsletter - https://aishwarya.substack.com/
#startupmarketing #brandingexpert #branding #startupbusiness #brandpersonality