Discovering ideas is definitely an exciting phase—we wake up, walk around, and go to sleep thinking about the best ideas we can build for. But, what happens to all those ideas? Do we really have a tried and tested way to pick out just the right ones and get to implement them?
Ravi Mehta, Co-Founder and CEO of Scale Higher (ex- Tinder, XBox, Meta, Tripadvisor) deftly breaks down the elements of how an early-stage founder or builder should go about focusing on the conversations with their customers, and ensure they have "informed conviction" - which then helps in making decisions in three different ways:
- really good intuitive leaps
- conversations with customers aka qualitative inputs
- quantitative benchmark data from the market
The next time you think of having less validation signals in an early-on market, Ravi's tips from #TheFoundersFoyer really come in handy.
#founders #earlystage #startup #gotomarket #framework