Andrew Raskin is a Silicon Valley storytelling mastermind. Andy helps C-suite leaders and leadership teams align around a high-level story that powers success—in sales, marketing, fundraising, product development and recruiting—by getting everyone on the same page about strategy and differentiation. His post “The Greatest Sales Deck I’ve Ever Seen” is an internet sensation, with nearly 90+k views on Medium.
In this video, Andy explains what strategic narrative is all about, what are the 5 components to hone a narrative for your product, and the ways to achieve each of those. He uses the examples of Gong and Salesforce–both of which he has direct experience of working with.
Andy's reference article:
https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0
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Apple Podcasts - https://podcasts.apple.com/in/podcast/the-founders-foyer-with-aishwarya-ashok/id1628603555
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