When it comes to building products, the biggest lever that pushes the journey forward is the signal of growth. The type of growth where users feel the joy of retaining with your product, the one where your company metrics such as signups and revenue take a happy upward curve. We must have probably heard “Oh that’s a growth problem” way too many times, whenever there’s a challenge with pushing the product to the wider world. So then how does one cross this chasm and see the better sides of growth?
Adam Fishman has built some of the fastest-growing consumer companies like Patreon, Lyft, and Imperfect Foods where he served across various roles like CPO, VP of Product & Head of Growth. From driving a company’s critical pivot and rebrand to helping a company scale to $100M revenue—Adam has been the face behind core product growth phases. He is the author of the FishmanAF Newsletter and the creator and host of the Startup Dad Podcast.
In this video, Adam narrates to Aishwarya his journey of redefining the brand strategy and spearheading one of the biggest projects of Patreon—which ended up having a complete change of pricing, positioning, messaging, and all that entailed the product. He emphasizes how branding becomes a promise made to customers, and when product doesn't map equal with the messaging, it turns out to be a false promise.
Here's a detailed piece on this project that Adam covered in his newsletter:
Part 1 - https://www.fishmanafnewsletter.com/p/when-branding-is-a-growth-strategy-part-1
Part 2 - https://www.fishmanafnewsletter.com/p/when-branding-is-a-growth-strategy-part-2
Follow The Founder's Foyer on:
Website - https://www.thefoundersfoyer.com/
Instagram - https://www.instagram.com/thefoundersfoyer
Spotify - https://open.spotify.com/show/7xov9chTGQ5F9rP5N0J78v
Apple Podcasts - https://podcasts.apple.com/in/podcast/the-founders-foyer-with-aishwarya-ashok/id1628603555
Newsletter - https://aishwarya.substack.com/
Follow Adam Fishman on:
Twitter: https://twitter.com/fishmanaf
LinkedIn: https://www.linkedin.com/in/adamjfishman/
#brandmarketing #branding #marketing #patreon #startupbranding