Marketing Episodes

What’s the hardest part about starting up, you ask? Plenty of them. And topping the charts, amongst the top three things, would be—nailing the branding and go-to-market strategy. While our entire focus is on the target audie…

If you’ve been sharing stuff and reading through Twitter or LinkedIn, there’s so much buzz around building in public. Especially over the last couple of years, a lot of founders, solopreneurs and enthusiasts who worked on si…

So your product is now launched and it's out for customers to try. You know it’s awesome, but do you know whether they know? How do you ensure your potential buyers understand the value you’re providing; do they care? Often …