Videos

Aug. 2, 2022

Why, how, when to monetize what you're building ft. Casey Winters | The Founder's Foyer w/ Aishwarya

Casey Winters and Aishwarya Ashok recently discussed examples from his experiences at Pinterest, GrubHub, and Eventbrite—sometimes what you're building is of a better value to be priced, and at times, it'd take time to attain the product/market fit and then to be priced. And, this differs all the more when…

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July 30, 2022

Product growth, network effect, scaling startups ft. Casey Winters |The Founder's Foyer w/ Aishwarya

As soon as you put your product out in the market, the one major question that gets to you from literally everyone around is - how’s your product growing. “What’s your growth strategy?” “Does your product have network effects” “Did you get more leads or was all the money spent…

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July 28, 2022

What is growth & why it's paired with 'hacking' ft. Casey Winters | The Founder's Foyer w/ Aishwarya

As soon as you put your product out in the market, the one major question that gets to you from literally everyone around is - how’s your product growing. “What’s your growth strategy?” “Does your product have network effects” “Did you get more leads or was all the money spent…

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July 23, 2022

Creator, content economy, and building your voice ft. Grace Gong | The Founder's Foyer w/ Aishwarya

Grace Gong is the Founder of Smart Venture Podcast, a LinkedIn Top Voice in Finance, and the creator behind a bunch of other projects which we’ll be chatting about. In this episode of The Founder's Foyer, we discuss all things creator economy—from how to stay curious and get better by…

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July 21, 2022

Improve content diet and keep up with tech trends ft. Grace Gong | The Founder's Foyer w/ Aishwarya

How to stay consistent with the inputs especially when your interests are versatile? I loved chatting with Grace Gong on this topic, especially because she's been doing some amazing work with her podcast, sharing knowledge about crypto and web 3, as well as authoring two books. A LinkedIn Top Voice…

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July 20, 2022

What great product positioning could look like? And how can you know you’re doing it great!

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July 16, 2022

Product positioning, storytelling, marketing ft. April Dunford | The Founder's Foyer w/ Aishwarya

So your product is now launched and it's out for customers to try. You know it’s awesome, but do you know whether they know? How do you ensure your potential buyers understand the value you’re providing; do they care? Often we hear about go-to market strategy—but before all that, what…

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July 15, 2022

How to brand products for specific segments ft. April Dunford | The Founder's Foyer with Aishwarya

Have you wondered how to work on branding your product, especially when it caters to diverse target audiences? April Dunford shares with Aishwarya on why it's okay to not go too broad, what it means to segment the market, and why it's important to understand which 1-2 groups receive the…

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July 15, 2022

Good positioning vs weak positioning ft. April Dunford | The Founder's Foyer with Aishwarya Ashok

So your product is now launched and it's out for customers to try. You know it’s awesome, but do you know whether they know? How do you ensure your potential buyers understand the value you’re providing; do they care? Often we hear about go-to market strategy—but before all that, what…

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July 13, 2022

What does it take to build a community? An example from creating a Product Management community

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July 13, 2022

Don’t let the platform work you, creators! Here’s how you can plan your growth. 👆🏻

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July 8, 2022

Community, connections, and growth ft Nazuk Jain [FULL EPISODE] | The Founder's Foyer w/ Aishwarya

So you’ve got a great idea and you’ve been building out your initial version of the product. With a little bit of socializing around, you see that people are starting to gain interest in what you’re building—what next? Obviously, the thought of building a community is something that’ll definitely cross…

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July 6, 2022

How community creators should plan their growth? ft Nazuk Jain | The Founder's Foyer w/Aishwarya

When you're a creator and builder behind the project you're shaping up, how do you plan the community growth and engagement? One of the core points that @Nazuk Jain and I discussed is how one shouldn't let the platform or algorithm take the focus away from the purpose of connecting…

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July 5, 2022

When and how to build a community ft. Nazuk Jain, Product Career | The Founder's Foyer w/ Aishwarya

What does it take to build a community? So you’ve got a great idea and you’ve been building out your initial version of the product. With a little bit of socializing around, you see that people are starting to gain interest in what you are building—what next? Obviously, the thought…

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July 2, 2022

For new founders: What good team culture looks like, and how to build that in a founding team?

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July 2, 2022

How to build the founding team of a startup? What’s more important and what to avoid?

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July 1, 2022

Startup teams—vision, culture & values ft. Padmini Janaki [FULL EPISODE] | The Founder's Foyer

If building a startup is an arduous journey, finding the right people to grow with you is another mountain to climb. Ideas can meet product, but both of these need to meet the right team to live the vision. But how to find the folks who are as passionate as…

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July 1, 2022

How should new founders approach legal process ft. Padmini Janaki | The Founder's Foyer w/ Aishwarya

What founders need to know about legal processes? Padmini Janaki, Founder & CEO, @Mind and Mom talks to Aishwarya Ashok —she brings forward the path of building an idea from the napkin-math stage to incorporating as a brand, setting up the Mind and Mom team, and working around equity and…

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July 1, 2022

Hiring and setting the culture for early teams ft. Padmini Janaki | The Founder's Foyer w/ Aishwarya

If building a startup is an arduous journey, finding the right people to grow with you is another mountain to climb. How to find the folks who are as passionate as you in helping build great ideas? What should the benchmark be like? Aishwarya Ashok speaks to Padmini Janaki about…

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June 25, 2022

Community—Product—Design Movement ft. Felix Lee (FULL EPISODE) | The Founder's Foyer with Aishwarya

Most of us start an idea like a side project, and soon go deeper into it. That’s exactly the story of ADPList and the person behind it—Felix Lee. Bringing 'Foyer Feature' - a section of #TheFoundersFoyer that covers projects and journey of a specific founder/creator and their share of learnings.I…

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June 25, 2022

The most-valuable skill for a founder — and how it helped Felix build the ADPList community

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June 24, 2022

Building a 𝙲̶𝙾̶𝙼̶𝙿̶𝙰̶𝙽̶𝚈̶ community movement | Felix Lee, ADPList | The Founder's Foyer w/ Aishwarya

"Don't show up as a CEO, show up as a person" Felix Lee and his community adplist.org, rightly called as 'movement,' together go towards one common purpose—to be genuine and sincere, and inspire others to be the same. Whether it's running the team, organizing a community meetup, shipping product features,…

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June 24, 2022

Why being a designer & founder are the same | Felix Lee, ADPList | The Founder's Foyer w/ Aishwarya

Bringing 'Foyer Feature' - a section of #TheFoundersFoyer that covers projects and journey of a specific founder/creator and their share of learnings. I sat down with Felix Lee, who spoke about Amazing Design People List aka adplist.org — what made him start this community, and how it's been transforming the…

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June 18, 2022

How to channelize customer conversations through newsletters and social media, and use as signals

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